Dubai, UAE · Since 2012
About House of Pianos
The UAE’s home for Steinway & Sons, Blüthner and Kurzweil — and for the people who play them.
A showroom that behaves like a conservatory
House of Pianos is the UAE’s premier destination for world-class pianos — and a working hub for musicians, teachers and institutions across the GCC.
Since 2012 we have represented Steinway & Sons, Blüthner and Kurzweil alongside Boston, Essex, Haessler and Irmler, from first upright to concert grand. Every instrument we sell is prepared, voiced and regulated in-house, and stays under our care for as long as you own it.
But a piano showroom that only sells pianos is a warehouse. Ours is a room people play in. Since 2017 we have hosted more than 300 concerts and over 200 workshops and masterclasses; we lend instruments to festivals and halls; we train technicians. If music is happening in Dubai, there is a good chance one of our pianos is on the stage.
Whether you are a beginner choosing a first upright, a professional specifying a Model D, or a school building a music department — you get the same instruments, the same technicians and the same aftercare.
More than a showroom — a community-driven space where music thrives.
Four things, done properly
Piano retail
New and certified pre-owned instruments, prepared in-house before delivery.
- Steinway & Sons, Boston, Essex
- Blüthner, Haessler, Irmler
- Kurzweil digital & hybrid
Tuning & servicing
Tuning, voicing, regulation, restoration and QRS player-system work, by our own technicians.
- Scheduled maintenance plans
- Concert preparation
- Full restoration
Rentals & concerts
Short and long-term rentals, plus stage instruments and on-site technicians for events.
- Home & studio rentals
- Concert grand hire
- Delivery, tuning, standby
Education & community
Free community concerts, masterclasses and technician training with our institutional partners — running since 2017.
- Community Concerts series
- Masterclasses & recitals
- Piano & strings workshops
We keep what we sell
A piano is not finished when it leaves the factory. Ours are unpacked, settled, regulated and voiced in Dubai before anyone plays them — and then tuned on a schedule for as long as you keep them.
That workshop is also a classroom. Through our Piano & Strings Instruments Workshop we train UAE-based technicians, because the region needs more people who can do this work than any one company can employ.
Concerts, masterclasses and the people who vouch for us
Since 2017 we have put on over 300 concerts and over 200 workshops and masterclasses — on our own stage and in partner venues across the UAE.
This is House of Pianos
A walk through the showroom, the workshop and the stage. Loads on click.
Feedback from our friends, customers and partners
Musicians, educators and partners on working with House of Pianos. Loads on click.
“We never say we are perfect. We never stop learning and improving.”
Shavkat has worked in Dubai since 2007, moving from a sales role in a chemicals company into financial advisory, and then into building the business he had been sketching for years.
In 2012 he founded ADMIRAL WORLD General Trading, and with it House of Pianos — today one of the most recognised names in piano retail and servicing in the UAE and the wider GCC.
“Behind the success of our business is a group of amazing people that I love and respect for their dedication, trust, professional approach and friendship,” he says. He still personally reviews requests that come through the showroom.
More than sixty people behind every piano
Sales, servicing, logistics and marketing across the UAE. Here are some of the people you will meet in the showroom and on site.
Shavkat Mamadjonov
Founder & CEO
Stefanie E. Traunig
Sales Manager, M.Sc
Jemmilyn David
Administration Manager
Joel Varias
Service Manager
Ariel Dela Rama
Senior Technician
Ervin Dela Rama
Piano Servicing
Abner Dsouza
Manager, Product Marketing
Gulfiza Ganieva
Sales Manager
Mohammed Elasri
Sales Associate
Angela Gabriel
Piano Services
Farrukh Abdurahmonov
Digital Marketing
Jamshed Tojiboev
Public Relations Officer
Bimbo Tresena
Piano Logistics
Jeffrey
Piano Logistics
Jerald Fabian
Logistics
George
Office Support
Nagwere Moses
Office Support
The group behind the showroom
ADMIRAL WORLD GENERAL TRADING LLC is a Dubai-based trading and service company specialising in the retail and distribution of luxury and consumer products in the UAE and worldwide. House of Pianos is its registered trademark for piano retail and servicing.
The only way to choose a piano is to sit at it
Visit us
Main showroom
Showroom 43, Street 8, Al Quoz 1, Dubai
Steinway & Sons Dubai
Showroom 33, Street 8, Al Quoz 1, Dubai
Open 7 days a week, 9:00 – 20:00.
Contact us
Talk to a consultant about an instrument, a tuning or a rental.
Our newsletter
Concert dates, new arrivals and offers — about once a month. Unsubscribe in one click.
